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Helen Baxter

Enterprise Web 2.0 :: Web 2.0 Re-examined: Part 2 - What is Web 2.0? - 1 views

  • What Is Web 2.0? Web 2.0 is the next evolution of the web that has a new usage paradigm as well as a new technology paradigm. The former is characterized by “architecture of participation” and the latter is characterized by “architecture of partition”. The “Consumer-centric” View Causes Confusion There is no doubt that the “web 2.0” phenomenon is ignited by the success of consumer websites like MySpace, YouTube and Flickr.  From these consumer website, analysts established “social networking” via the network effect as a key feature of web 2.0. Though it is possible that enterprise oriented social computing applications may emerge to address specific enterprise concerns, it is not clear how social networking can change enterprise IT on a more fundamental level. Analysts further characterized “Architecture of Participation” as another key element of web 2.0, as evident from YouTube and Flickr. Similarly it is unclear whether/how “architecture of participation” would impact enterprise IT mission. Enterprise IT’s mission is simple: to enable and facilitate the interaction and integration of IT systems and people. There is no doubt that web 2.0 applications like blogs and wikis based on “architecture of participation” can be useful to enterprises, but is there anything beyond blogs and wikis? The key technology behind most consumer web 2.0 websites, Ajax, is not new. The popular “mashup” concept sounds new but in reality is based on what has been built into the browser for many years. The “consumer-centric” perspective limits how we look at the technology aspect of web 2.0 and leads to the conclusion that web 2.0 involves no technology advancement. Further, “architecture of participation”, “social networking” and “harness the collective intelligence” are all usage patterns. They do not relate to technology. In fact, they can be supported well on web 1.0 technologies; reinforcing the common belief that web 2.0 has no technology foundation but rather a buzzword created by marketers.  The Differences between Web 1.0 and Web 2.0 Tim O’Reilly observed the differences between web 1.0 and web 2.0 from a consumer perspective in his original essay: Web 1.0   Web 2.0 DoubleClick --> Google AdSense Ofoto --> Flickr Akamai --> BitTorrent mp3.com --> Napster Britannica Online --> Wikipedia personal websites --> blogging evite --> upcoming.org and EVDB domain name speculation --> search engine optimization page views --> cost per click screen scraping --> web services publishing --> participation content management systems --> wikis directories (taxonomy) --> tagging ("folksonomy") stickiness --> syndicationFrom Consumer Web 1.0 to Consumer Web 2.0    From an enterprise perspective, web 2.0 introduces a very different set of changes:  Web 1.0   Web 2.0 Browser --> Application Client Container HTML --> Declarative application markup HTTP(pull, unreliable) --> Push, pub/sub, reliable Application Server --> Mashup Server Appilcation Integration --> Enterprise Mashup/SOA Press release --> Corporate blogs Packaged software --> On demand/Saas Close source --> Open source Top down (dictatorship) --> Bottom up (democracy) Superbowl Ad/TV --> Google AdFrom Enterprise Web 1.0 to Enterprise Web 2.0 The Two Pillars: Consumer Web 2.0 and Enterprise Web 2.0 Web 2.0 has two pillars: consumer web 2.0 and enterprise web 2.0. These two do overlap, in particular, in the area of social computing. Consumer web 2.0 and enterprise web 2.0 have different characteristics, as shown below: Consumer Web 1.0   Enterprise Web 2.0 Architecture of Participation Architecture of Partition Social networking On Demand computing/SaaS Harness collective intelligence Enterprise social computing HTML Mashup Enterprise mashup Rich User Experience Rich User Experience The Web As Platform The Web As PlatformKey Characteristics of Consumer Web 2.0 and Enterprise Web 2.0 The technology paradigm shifts with web 2.0 brings tremendous, tangible and measurable ROI to corporate IT. Further, the new possibilities enabled by web 2.0 such as social computing are bringing corporate IT to new horizons.
Ako Z°om

Le Web2.0 illustré en une seule image - 0 views

  • Si tu essayes de définir le web2 tu vas t’arracher les cheveux… Le principe du schéma est très très bon, car il permet d’exprimer l’inexprimable ! Pour ma part, je pense que le web2 ne se définit pas, tout simplement car on ne définit pas une époque ! Le web2 c’est une époque, une période qui correspond à une mutation des usages grâce à des évolutions techniques. On peut lister les usages, lister les évolutions techniques, essayer de comprendre pourquoi il y a eu une évolution, mais définir un terme à la base “marketing” je ne vois pas l’intérêt. On peut le schématiser, on peut donner des exemples, imaginer ce que sera la suite, mais le définir… impossible, voir absurde ! Ex : wikipedia c’est totalement web2 non ? Pourtant ca existait bien au moment du web1 non ? Alors le web1 était aussi web2 ou c’est l’inverse ? Bref, du débat à perte de vue en perspective… peu constructif… et qui aura comme conséquence l’effet inverser recherché : semer le trouble. Ton schéma est très très bon. Il ne présente pas tous les concepts (et c’est pour ça qu’il est bon). Autant multiplier les schémas autant de fois qu’il y a un concept fondateur du web2. Un exemple de schéma qui serait intéressant, serait de mettre en regard les évolutions technologiques avec les mutations des usages sur une ligne temporelle. Ex : généralisation du haut débit (technique) ->augmentation du tps passé par les internautes sur le net + augmentation de la consommation de médias lourds (photos, vidéos)->Youtube. etc !
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    for a def of web 2 ... in french !
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    une definition des possibilités du web2 ... voir l'illustration
Jai Sharma

Affordable Search Engine Optimization, Professional Search Engine Marketing, Affordable... - 4 views

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    A1 Internet Design New York, a leading Web Solutions Company, Offer Affordable SEO Services, Online Marketing Services, Internet Marketing Solution, search engine marketing and eMarketing Solution.
Alisha Chinoy

Web Design Company USA| Web Designing and Development Services| Professional Custom Web... - 0 views

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    We specializes in web Design, Logo Design, Web development, Graphic Design ,Providing Web Maintenance Services, SEO Services and Internet Marketing in USA UK and India
John Onwuegbu

eBook: Web Marketing For Dummies (usually $16.99) FREE for a Limited time! | Questechie - 11 views

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    This fun-but-straightforward guide explores trends in SEO techniques, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.
sofarso Shawn

10 Firefox Extensions for Web Analytics : Online Marketing Blog - Website Development &... - 0 views

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    Firefox has been one of the fastest and most user friendly browser for anyone. I can't think working without it. Firefox extensions help web analyst to test, report and analysis the web data easily. I've used Firefox for close to four years now and I've found a number of extremely useful third party plug-ins and extensions to simplify manipulation, analysis and graphing of data.
deliverable

How to Measure the success of Digital Marketing Strategy - Deliverable Services - 0 views

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    Learn How to Measure the success of Digital Marketing Strategy. Deliverable is a digital marketing and web-development company. We assure 100% client satisfaction so contact us right away with dedication and perfection. Kindly take a advantage of our services to get a chance to serve. Kindly visit our website and have a look on our blog in detail.
David Weightman

Geared-up for web marketing - Tools that make you do the Happy Dance - 0 views

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    Doing business online is definitely going to be easy when you have these tools. A must have's in your toolbar!
Janos Haits

Simple Open Source Enterprise Content Management System written in Java - 7 views

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    Magnolia CMS allows business users to confidently and easily enter, manage and publish content for the web and related channels; it allows web marketing experts to ...
WhatAre YouTalking Com

7 criteria on which websites are judged in Web Award Competition - 0 views

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    What does it take to have an award-winning Web site? According to the Web Marketing Association, it takes a combination of qualities.
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    if you want best news like this. Or follow. Your article in here www.killdo.de.gg
seoservicesguru1

Seo Services Guru - Want to be on Page 1 of Google? Here at - 2 views

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    SEO Services Guru is Providing Best seo services for business website to get high rank in Google, Bing, Yahoo and promote website online in Sydney, Denver, Los Angeles, New York, Canada, Houstan and many countries.
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    Experienced SEO Specialist having vast knowledge on SEO, Social media, PPC, Content Marketing, Affiliate marketing and Social Media Marketing, PBN - Private Blog Networks, Web Development
hiirfa

handmade marketing secrets - 1 views

7iirfa Blog This is a blog dedicated to the marketing of handicrafts online and through social media. It will help you on how to best market, promote and sell your products and crafts. It helps the...

web2.0 internet social

started by hiirfa on 20 Jan 23 no follow-up yet
Awe Molko

Easy Video Marketing Tools - 0 views

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    Easy Video Player is web browser based software so you need some hosting to install it. Any cheap web hosting package will do as long as it has PHP 5 and MySQL database functionality.
Janos Haits

Brand Visibility Metrics - HowSociable - 5 views

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    HowSociable provides a simple way for you to begin measuring your brand's visibility on the social web. The people behind HowSociable are the engineers at Inuda - they're experts in strengthening relationships through the web.
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    if you want best news like this. Or follow. Your article in here www.killdo.de.gg
pato pato

Six Ideas for Viral Marketing - 0 views

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    Here are six ideas to help you start your viral marketing campaign
Janos Haits

Wall Street Survivor - 8 views

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    Educating yourself. Wall Street Survivor is the best place to learn about fundamental investing concepts from how to build a portfolio to value investing. Test your knowledge on our real-time stock market simulator. Get fake cash to invest in real companies in real stock market conditions. Eveyrthing is real (except the cash!). Best of all, it's free. Join now.
Janos Haits

App.net - Intelligent App Marketing - 5 views

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    Marketing Tools for App Developers App.net makes it easy to drive more downloads of your mobile app.
andreathamess

cheap business website in london - 1 views

Acqumark is a professional digital marketing company located in London. We are providing web design, social media marketing, PPC, SEO, and Chatbot. We have highly qualified digital marketing expert...

webapps web social collaboration INTERNET media

started by andreathamess on 20 Apr 20 no follow-up yet
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